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Oven & Hobgoblin

The Customer

Oven & Hobgoblin were established in 2017 and specialise in the cleaning of ovens, hobs and extractors. They are based in Basingstoke and Alton, and travel to a range of locations around Hampshire and Berkshire.

 

The Brief

The Customer asked for a new logo design for the company and their vehicles. They wanted it to stand out, drawing attention from the general public (their target audience). The Customer specified a loud and eye-catching colour incorporating green for the colour of a goblin.

They then asked that we use this logo and design a full wrap for their company van. They used the same design when purchasing their second van..

Our team was also asked to design and print a variety of stationery for the Client.

 

The Work

Our design team set about creating a vibrant and modern logo as requested by the Customer. We provided several Pictorial Mark Style logo designs that included a goblin or goblin shape with black, white and lime green colours. The Customer eventually settled on a white goblin silhouette inside a larger lime green one. In the middle of the logo sits a pictorial clean oven shape in black. The lime green section of the logo houses the company name.

 

We then took this logo and incorporated it into multiple design options for their vehicles. The logo was also used on designs for various stationery products such as business cards, flyers, vouchers and more. We even created promotional items for them such as fridge magnets.

Once approved, our team applied a full, branded wrap onto the two company vehicles as per the proof. The wrap was printed in black and lime green and finished with a matt laminate. It included the logo, sevices and business information. Finally, the rear window had a printed Contra Vision vinyl applied. The printed business cards were also fished with a matt laminate to give a consistent look across the brand.